Vodafone India has come out with a new TVC called ‘Blackberry Boys’ targeting the non-business segment and emphasizing on the various uses of the smart-phone for daily use.
Advertiser: Vodafone, India | National Creative Director: Rajiv Rao | Creative Directors: Rajesh Mani and Mehul Patil | National Account Head: Kapil Arora | Account Management: Sarang Wahal and Prithviraj Shetty | Director: Prakash Varma | Producer: Sneha and Lisa | Production House: Nirvana Films | Creative Agency – Ogilvy India
Lyrics of the Jingle: We wear cool suits | We wear shiny Shoes | We’re the Blackberry Boys | Oh yeah | We’re the Blackberry Boys | We’re special, we’re clever | We’re very very clever | We’re the Blackberry Boys | Oh yeah | We’re the Blackberry Boys | We do chat | and we do mail | We do surf | We do all on the move | Oooo, ooo, ooo, hoooo | Cos We’re the Blackberry Boys | Oh yeah | We’re the Blackberry Boys | Na na na | We’re the Blackberry Boys | Oh yeah | We’re the Blackberry Boys
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So what if there is hullabaloo over banning Blackberry services in India
We will increase the reach
And then let the janta create a hullabaloo to stop the ban
Methinks, this is what they think, what say? 
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Well, the first time I saw this advertisement, I thought it’s a local cable TV ad Then when I realized that its not, I went ‘eeks!’. A few days later after being subjected to their jingle constantly, I found myself humming along. Yes that’s what it does. It sticks to you like chewing gum. And then you start enjoying it beyond a point. Some things just grow on your with their subtle demeanor. And before you know what’s happening, you are grooving along!
