Some basics:
White papers discuss a specific business issue, product, or competitive situation.
In many cases, they summarize information about a topic, for example the results of a survey or study and then suggest a ‘proposal for action’, with the research data providing the justification for the action.
In the IT industry, white papers and case studies are often produced in tandem, as they are both used as sales collateral. However, white papers are not technical documents.
From one perspective, their purpose is to share technical knowledge and business information with others in the same field.
They are also used as collateral material for presentations at industry conferences, promotional drives, seminars and other such events.
From a business viewpoint, a white paper can generate publicity, especially when a company is starting out and trying to get media attention.
If a company is working on an innovative area or solutions for a specialized audience, white papers can be very effective in demonstrating the company’s achievements.
Major sections in a standard White Paper :
- Executive Summary
- Business Challenge
- Solution Description
- Benefits
- Technical Specifications
- Target Market
- Case Studies
- Summary
